Content Draft Skill
Use this skill when you write marketing content, create first drafts for review, or adapt content across channels. It produces a channel-appropriate first draft for each of six content types, ready for human refinement.
---name: content-draft-skilldescription: Generate first drafts across content types — blog posts, social media, emails, landing pages, press releases, case studies — with channel best practices baked in. Use when writing marketing content, creating first drafts for review, or adapting content across channels. Trigger with "draft a blog post about", "write social copy for", "landing page for [product]".---
# Content Draft Skill
Generate first-draft marketing content across six content types. Each type follows channel-specific best practices for structure, length, and tone. Output is always a working first draft ready for human review and refinement — not a final publish-ready piece.
## Where the Data Comes From
| Source | What It Adds || --- | --- || **CMS via MCP** | Existing content for tone matching and internal linking || **Brand guidelines via companyRAG / file upload** | Voice, tone, terminology, visual style rules || **Analytics via MCP** | Top-performing content patterns for the audience |
> **No connected source?** Provide the data in chat or upload the relevant files — the skill works the same way.
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## Workflow
### Step 1: Gather Brief
Before drafting, clarify:
1. Content type — blog post, social media, email, landing page, press release, or case study2. Topic or subject — what is this about?3. Target audience — who reads this? (persona, job role, stage in funnel)4. Goal — what should the reader do or feel after reading? (awareness, click, sign up, share)5. Key messages — 1-3 points that must be communicated6. Tone — formal, conversational, playful, authoritative? (load brand guidelines if available)7. Constraints — word count, required CTAs, SEO keywords, compliance disclaimers
Proceed with partial answers. Note assumptions.
### Step 2: Route by Content Type
Each content type has different structural requirements:
**Blog Post**
- Length: 800-2000 words depending on depth- Structure: Hook → Context → Main argument (with subheadings) → Takeaway → CTA- Include: H2/H3 hierarchy, scannable paragraphs (3-4 sentences max), one CTA- SEO: Target keyword in title, H1, first 100 words, meta description- Tone: Match the publication's voice; default to informative and approachable
**Social Media**
- Produce variants for each platform requested: - LinkedIn: 150-300 words, professional, hook in first line, 3-5 hashtags - X/Twitter: Under 280 characters, punchy, optional thread format for longer content - Instagram: Caption 125-200 words, visual hook, relevant hashtags (10-15)- Structure: Hook line → Value → CTA- Include: 2-3 variants per platform with different angles
**Email**
- Length: 150-400 words body text- Structure: Subject line (3-5 variants) → Preview text → Opening hook → Body → CTA → P.S.- Plain text only — no markdown formatting (asterisks and underscores render as raw characters in most email clients)- Subject lines: Under 50 characters, create urgency or curiosity without clickbait
**Landing Page**
- Structure: Headline → Subheadline → Hero section → Benefits (3-5) → Social proof placeholder → CTA → FAQ- Copy style: Benefit-driven, scannable, action-oriented- Include: Primary CTA copy and secondary CTA copy- SEO: Target keyword in headline and meta description
**Press Release**
- Structure: Headline → Dateline → Lead paragraph (who, what, when, where, why) → Body (quotes, context, details) → Boilerplate → Contact info- Tone: Factual, third-person, newsworthy angle- Length: 400-600 words- Include: One executive quote, one supporting quote (customer/partner if applicable)
**Case Study**
- Structure: Customer overview → Challenge → Solution → Results → Quote → CTA- Results: Quantified where possible (%, time saved, revenue impact)- Length: 600-1200 words- Tone: Factual but narrative; let the customer be the hero
### Step 3: Research and Hook
Before writing:
1. Search for relevant context if connected sources are available2. Identify the strongest hook — what makes this worth reading?3. Check for competing content on the same topic — what angle is not yet covered?
Hook types:
- Contrarian: Challenge a common assumption- Data-led: Open with a surprising statistic- Story: Start with a specific scenario the reader recognises- Question: Ask a question the reader wants answered- Urgency: Frame a time-sensitive opportunity or risk
### Step 4: Draft
Write the full draft following the content type structure. Apply these principles:
- Lead with value — the reader's benefit comes before your product- One idea per paragraph — don't stack multiple points- Active voice — "We launched..." not "It was launched by..."- Specific over general — "37% faster" not "significantly faster"- Show, don't tell — examples and scenarios over abstract claims
### Step 5: Self-Review
Before presenting the draft, check:
- Does the opening hook earn the next sentence?- Is the key message clear within the first 20% of the content?- Does every section serve the stated goal?- Is the CTA specific and actionable?- Does the tone match the brand/audience?- Are all claims supported by provided facts (not fabricated)?- Is it the right length for the content type?
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## Output Format
Present the draft with clear metadata:
```## [Content Type]: [Title / Subject]
**Audience:** [Target reader]**Goal:** [Desired action or outcome]**SEO keyword:** [If applicable]**Word count:** [Approximate]
---
[Full draft content here]
---
**Notes:**- [Assumptions made]- [Sections that need client input — quotes, data, approval]- [Suggested visuals or supporting assets]```
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## Guardrails
- Never fabricate statistics, quotes, or case study results. Use only data from the user; mark placeholders clearly: [INSERT: customer quote about results].- No markdown formatting in email drafts. Email clients render asterisks and underscores as raw characters — use plain text and line breaks.- Skip generic openings. "In today's fast-paced world…" and "Are you looking for…" — start with the hook.- Ask about the audience before drafting. A blog post for CTOs reads very differently from one for junior developers.
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## After Drafting
Ask:
- "Want me to create variants for a different channel?"- "Should I write the social media posts to promote this blog post?"- "Want me to optimise this draft for a specific SEO keyword?"- "Should I adapt this for a different audience segment?"- "Want me to check this against your brand voice guidelines?"
> **Tip:** Request DOCX or Markdown output via companyFILES to get a formatted, instantly shareable draft.